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Co-ops are in my blood, says new CEO/GM

Brian Heithoff, Trico CEO and GM

Hello everyone. As you may know, my first day as your cooperative’s CEO/General Manager was April 12th.

This is an exciting time to join Trico. It’s an impressive organization with a good safety record, financial strength and exceptional Member service. Everyone has been very friendly, not only here at Trico, but everywhere I have gone in Marana and the surrounding areas.

It is my experience that when an organization functions as well Trico does, it is because employees do not merely come to work to make a living. They are here because they’re passionate about serving others and because fulfilling a cooperative’s purpose of improving people’s lives is central to who they are. This is consistent with who I am as a person too and what I plan to bring to Trico as its new CEO and General Manager.

I feel co-ops are in my blood. I am the oldest of nine kids and grew up on a family farm in Iowa. My parents still own our farm. Along with running the farm, my parents were also contract meter readers for the local co-op and my uncle was an Assistant General Manager. My dad was also a director on a local farm co-op board for many years, including having served as their Board President.

I’ve worked at electric co-ops for more than three decades, over 20 of which has been in the CEO capacity. For the past 10 years, I have been the CEO/General Manager of High West Energy, Inc., which serves Members in southeast Wyoming, western Nebraska, and northern Colorado, including the Warren Air Force Base in Cheyenne, Wyoming. Trico is the fifth co-op I have worked at and I plan to retire here.

I hope that Trico’s caring and encouraging attitude is maintained and even strengthened as time goes by. We seem to be an employee group that understands the importance of supporting and helping each other and our Members.

Over the next few months, my goal is to get to know our employees, the Trico Board, the districts we serve and leadership at other Arizona cooperatives. However, most importantly, I want to meet you, our Members. Feel free to call, stop by the office or email me at to introduce yourself or to ask me questions.


FAX: (520) 353-1640


Trico Electric Cooperative
8600 W. Tangerine Rd.
Marana, AZ 85658

Opening Hours:
Mon – Fri: 8:00 a.m. – 4:30 p.m.


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